Sunday, October 12, 2008

Weekly blog assignment #6

Introduction/Thesis: In Dove Onslaught advertisement the main three things to analyze is the music, the little girl in the ad, and the images within the video including the pace and order of them and the main message is to talk to your daughter before the beauty industry does.
1. The music within the Dove ad is upbeat and peppy. The title of the music playing is "Here it comes". The artist is unknown. When the video starts the little girl is staring a blank stare and the music starts in and it states here it comes. Then the ads start coming and the music picks up.
2. The little girl in the video has red hair and she is really young. She has a blank stare on her face at the very beginning of the video and as the music gets louder and more crazy her face turns into a little smirk.
3.The images within the video are crazy and fast paced. They go in order from where it starts to where it ends. An example of this is the billboards, music videos, dieting and products that can "fix" you, to checking your weight and the weight going on and off, to exercising and eating, to throwing up what you have eaten in the toilet, and to the most extreme plastic surgery.
Conclusion: The overall main purpose of this video and the effect that dove wants to have on us is that their products are better than the others and that they believe in real beauty and not the fake things. They want to impact women to talk to their daughters and by buying dove products they are doing their daughters a favor and eliminating all other options of self failure to pass on. The advertisement is also showing that you have to talk to your daughters first before it is too late.

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